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Why Should You Not Settle for 99.9% Uptime When Hiring a Hosting Company?

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If you are in your quest for hiring a hosting company, you must have definitely come across the term “99.9% uptime”. Uptime is a term used to explain the period a service (or a website in your case) is available online. This is typically expressed as a total available time, which is 365 days per year. This means that a website that is up all year long (24*7, 365) is believed to have a 100% uptime. On the other hand, if uptime is 90% that means that the website is down for 36.5 days (out of 365 days in total). To give you a better idea of measuring a Web host’s uptime, we have translated here downtime for 30 days.

99% - Two nines equal 7 hours and 12 minutes of downtime99.9% - three nines equal 43 minutes and 12 seconds99.99% - four nines are equivalent to 4 minutes and 19 seconds99.999% - Five nines are equivalent to only 26 seconds

So, how much downtime can you really tolerate? Truth be told, a business should ideally tolerate no downtime at all. However ChiefHosting.co.uk can actually provide a 100% uptime, thus it makes commercial sense to move your hosting to us. Hosting companies often make a big deal about uptime guarantees. However, they rarely ever compensate clients if they break them. Since uptime guarantees are only attractive when used in a marketing pitch, it is best if you don’t settle for one offering a 99.9% uptime- just to be on the safe side.

Why Is Uptime So Important?

Uptime is extremely important for online businesses and websites. Imagine having your e-commerce store down for days – how would that affect the performance and image of your business?

You will lose clients – chances are that people who visit a website that is unavailable at that time, won’t bother visiting it again. Keep in mind that present day online competition is intense, so don’t think your absence, although temporary, will not have any impact on your potential customers. Owing to the abundant supply of online vendors, it doesn’t take customers much time to ditch your business for another ‘available’ one.Your rankings will be affected – downtime is especially bad for SEO. Google wants to ensure web surfer-satisfaction, which is why it will not send them to a webpage that has a low uptime. Remember: website downtime is severely damaging to SEO.

You lose credibility – potential customers who visit your website and find it nonfunctional will be much less likely to visit it the next time. Firstly, because it gives a bad impression and shows that you do not take your business seriously. Secondly, a lot of customers will be less happy to continue with a purchase in the fear that their payment details will be compromised – what if they make a purchase and your website goes down again? Questions like these can seriously harm your brand image.

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